Ride Studio Cafe’s Business Philosophy

One word: Service.

Physical Environment: RSC’s space is an intimate and immaculate 1,400 sq. ft. located at the center of the local cycling scene: Lexington Center. Inside, we’ve designed nearly every piece of fixturing from the ground up; from the Cafe bar to the clothing displays, we’ve imprinted our fanaticism for service on every part of the store.

One-on-one interaction: We focus on one person at a time. We treat each person with individual attention: no two people are the same nor are any two riders. Every person should ride a bike that is perfectly comfortable, properly geared, aesthetically pleasing to its rider - and be built to ride well the first time as well as ride like a new bike for years to come. 

The New Standard: We work every day to set the new standard of service and professionalism for the bike and cafe industries. We want to share our experience with—and give back to—these amazing industries. And, we expect that we’re being watched during every step of our work; we set the bar high.

Customization and Personalization: We’ve designed every element of RSC to personalize each person’s experience. From the food at the cafe—made to order—to the way in which we provide bike fittings, we’re focused on providing service through understanding what each client wants and then tailoring a solution to those needs. You need speed? We have it. You need help? We’re here—or wherever you need us.

Connectedness: RSC incorporates a cafe and bike store into one integrated environment. The feel is warm and inviting while also being professional and hyper-focused on service.


Ride Studio Cafe is a friendly, professional, convenient cycling shop and cafe that offers best-in-class services and products. We’re here to help you and to enhance your riding enjoyment.  What keeps you from riding? What keeps you from riding more often?  Visit RSC and see how we might be able to help; we want to make your ride better!

What Does RSC Service Mean?

RSC’s mission is to create a service experience that has never existed in the bike industry.  We are entirely focused on you.  Here are some examples of RSC’s service-centric world view:

  • Extended Hours: RSC has the longest bike store hours in the Boston area.
  • Fast Expedited Service: We offer a special 24-hour turnaround on most service work. We offer same-day service in some cases.
  • We get to know you: We work with you as an individual and we are solely interested in you getting the exact bike perfect for your riding. Each bike we deliver is built-to-order, so you know you're getting the best for you. We are interested in staying within your budget and meeting your requirements.

What Is Ride Studio Cafe?

Ride Studio Cafe is a unique combination of two businesses: a high-end bike shop and an urbane cafe.  The Ride Studio—the bike shop—integrates elements of a cafe environment: warm, inviting, and friendly.  The Studio Cafe brings cycling culture into cafe culture: there is a friendly energy shared by both our staff and customers.  This creates an environment that welcomes both riders and people who just enjoy a good cup of coffee and a comfortable atmosphere into a friendly, engaging environment.